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After creating such a playlist containing tracks you own and those you don't, you would be prompted you to buy those that haven't been purchased as you sync back to the iPod. For now, the company is still offering only CDs for sale, but plans to roll out features that would include, for example, the ability to download purchased tracks directly to an iPod, mix playlists created in iTunes with tracks from Lala-sampled albums, or WOXY stations. The missing piece is getting digital tracks and albums purchased from Lala onto the iPod. Furthermore, some percentage of these music consumers will likely prefer to have unlimited, albeit rented, downloads to their iPod competitor included with their monthly subscription. The original Napster was embraced by young adults but Lala is targeting older adults that are more active music buyers. In going to such expensive lengths to spread music awareness, Lala is making a huge leap of faith across generation gaps.
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It expects to pay approximately $140 million on licenses in the next few years to spur huge increases in music sales via viral and social network marketing something that 's limited free listens were unable to do.
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While Lala's version will have some offline functionality with cached tracks, it doesn''t yet offer tethered or a la carte downloads the way that Yahoo! Music and other PlaysForSure services do.Īt its preview launch, Lala will offer access to the complete Warner Music library - hundreds of thousands of tracks - and is pursuing agreements with the other major labels, as well as independents.
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Once agreements are secured, Lala will essentially be giving away the rough equivalent of Yahoo Music's Unlimited's $5/month PC streaming service. However, because it believes the sampling capabilities of the original Napster days were key to driving music purchases, Lala is also developing something that is bound to shake up subscription music services such as Napster and Rhapsody - free and unlimited streaming of user-selected music from major labels. Last week's Switched On discussed 's introduction of free music locker services that sync directly to the iPod (and only the iPod).
Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:
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